SUCCESS…MADE SIMPLE
When Jeff & Susan Balding formed their new radio company in Bozeman in 2003 they reinvented the way broadcast advertising was sold, simplifying the ad buying process and in many ways for the first time stacked the deck in favor of the advertiser!
Buying radio and TV ads had become very complex and increasingly expensive too, especially with the proliferation of corporate and out-of-market ownership which had little regard for – or accountability to – the local advertiser.
Over the past twenty-plus years, little has changed, except that Jeff & Susan’s simple buying model has continued to outperform and help grow scores of local business enterprises, and during that time has established a solid, loyal and still growing base of adult listeners and advertising customers unequalled in the Gallatin Valley.
Today, we want to make certain that as our customer you have a dedicated, long term view and are not just constantly measuring short term performance. Surprisingly only 5% of Americans are in the market for anything now, so you need to focus on the other 95% to create future demand, rather than obsessing over converting existing demand. Building a strong brand is a marathon, not a sprint, and is all about being known before you’re needed! When you create a future memory, you’re brand building!
With well over a 90% annual renewal rate, today 104.7 KBZM, 105.7 KKQX and 106.9 KSCY are the market leaders in building brands and delivering consistent results and return on investment for local businesses and for our customers we have become a vital, even irreplaceable part of their marketing arsenal and business in general. A customer remarked that advertising with us is like a “stamp of approval” with the public.
Advertising today isn’t a radio, TV, print, or social media game: it’s a REMEMBERING game. Ad recall is the most responsive measure of advertising activity. If consumers don’t remember something about you, or reasons to do business with you, then you have wasted your money and, they need to be constantly reminded! Because we’re bombarded with thousands of advertising messages daily and memories fade quickly.
Repetition is the key to learning, and advertising is simply, a process by which people learn about your business, and are constantly reminded of why they should do business with you. Not only is repetition essential, it is the rocket fuel for your advertising!
